视频包装设计中动态图像的叙事结构探讨
摘 要：视频包装是动态图像的主要应用场景之一，在以信息传达为目的的动态图像设计中，叙事设计是能否完整、准确和迅速传达信息的关键。动态图像将主题的阐发沿时间轴展开，如果将事件作为线索，将呈现事件的镜头作为时间片段，依据时间片段在空间和时间轴上的组织形式，可以归纳出几种常见的叙事结构。
关键词：视频包装；动态图像；叙事结构
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2018)09-0073-02
Abstract：Video packaging is one of the main application scenarios of motion graphics. In the motion graphics design aiming at information transmission, narrative design is the key to complete, correct and rapid information transmission. Motion Graphics expand the subject's interpretation along the timeline. If we take events as clues, using the lens that presents events as time pieces, according to the organization of time segments in space and time axis, so, several common narrative structures can be concluded.
Key Words：Video Package; Motion Graphic; Narrative Structure
