中国传统文化理念对现代包装设计思维的影响分析
摘 要：本文主要介绍传统造物思想对现代包装设计观的影响，为进一步创造新型包装设计和创意思维提供研究基础。通过对传统文化和包装设计原则的分析研究，探讨在传统文化影响下包装设计创作形式与创作方法。研究表明传统造物思想对现代包装设计者设计技艺和应用以及美学思维影响深远。研究得出传统文化对现代包装设计观、包装材料的选择应用等都值得吸收借鉴，从而使现代包装设计与传统文化和谐统一，丰富内涵，发展潜力较大。
关键词：造物思想；天人合一；和谐；包装设计
中图分类号：J524 文献标识码：A
文章编码：1672-7053(2018)09-0077-02
Abstract：This paper mainly introduces the influence of traditional creative thinking on modern packaging design concept, and provides a research basis for further creating new packaging design and creative thinking. Through the analysis and study of traditional culture and packaging design principles, this paper discusses the creative forms and methods of packaging design under the influence of traditional culture. The research shows that the traditional idea of creation has far-reaching influence on modern packaging Designers'design skills and application as well as aesthetic thinking. It is concluded that traditional culture can be used for reference in modern packaging design and selection and application of packaging materials, so that modern packaging design can be harmonized with traditional culture, enrich connotation and have great potential for development.
Key Words：Creation thought; harmony between man and nature; harmony; packaging design
