浅谈字体设计在平面广告中的应用
摘 要：文字作为一种视觉传播符号，在平面广告中发挥着重要作用。但在实际应用于平面广告中时，字体的设计也同样重要，设计不当会影响作品整体的风格，大大降低广告宣传的效果。本文通过对字体设计的作用以及一些基本设计原则来浅析字体设计在平面广告中的应用与意义，以期在今后的设计中能够对字体设计正确的进行应用，提升平面广告的传播效果。
关键词：文字；字体设计；平面广告
中图分类号：J524 文献标识码：A
文章编码：1672-7053(2018)09-0081-02
Abstract：Text, as a visual communication symbol, plays an important role in print advertising. However, when used in plain advertisement, font design is also important. Because improper design will affect the overall style of the work and may greatly reduce the effect of advertising. This paper analyzes the application and significance of font design in print advertising by the function of font design and some basic design principles, with a view to applying font design correctly in future design and improving the communication effect of print advertising.
Key Words：text; fo nt design; print advertisement
