基于消费者购买行为的产品设计思考
摘 要：本文以分析消费者购买行为为出发点，探求产品设计与消费者购买行为之间的相互关系，预测现代消费者的消费趋势，在产品设计中运用一些促进消费者购买行为的手段，使设计师或企业能设计出更贴近于市场的产品，让产品更好地服务于人们的生活。
关键词：消费者；购买行为；产品设计
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2018)10-0027-02
Abstract：This paper starts from the analysis of consumer purchasing behavior, explores the relationship between product design and consumer purchasing behavior, predicts the consumption trend of modern consumers, and uses some means to promote consumer purchasing behavior in product design, so that designers or enterprises can design Products that are closer to the market, so that products can better serve people's lives.
Key Words：consumer; purchase behavior; product design
