基于高校文创产品的设计与研究
摘 要：作为高校文化传播的重要载体，校园文创产品除了满足人们日常工作和学习生活，还极大的满足了人们的精神文化需求。本文在对了解高校文创产业当前发展现状的基础之上，对校园文创产品的设计进行了具体的分析，并且以天津美术学院的文创产品的设计为例，阐述了文创产品设计的设计流程。
关键词：高校文创；产品设计
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2018)10-0029-02
Abstract：As an important carrier of cultural communication in colleges and universities, the creative products of campus have satisfied people's spiritual and cultural needs in addition to satisfying people's daily work and learning life. On the basis of understanding the current development situation of the literature creation industry in colleges and universities, this paper makes a detailed analysis on the core of the design of the creative products of the campus, and expounds the design process of the product design of the creative products of Tianjin Academy of Fine Arts as an example.
Key Words：University literature creation; product design
