城市SUV方向盘的感性设计研究
摘 要：在当今中国城市SUV汽车市场需求的激增下，以城市SUV方向盘的外观造型为研究主体，对消费者在方向盘的认知度和敏感度上进行调研，以找出最具代表性的感性设计特征。根据当前中国城市SUV汽车消费者对其方向盘的发展特征表现作为关注主体，通过用户群体自身意识凭借对方向盘外观造型相似性的认知度进行分类，并运用多维尺度分析法和聚类分析法这两种方法对分类结果进行统计分析。根据图表数据得出，多维尺度分析法和聚类分析的分析结果一致，用户对于方向盘造型中的按键分布及特征有一定的感知度，并将中央安全气囊区域整体性的流线型过渡和干脆利落的台阶特征视为首要关注点。
关键词：城市SUV；方向盘造型；用户调研；多维尺度分析法；聚类分析法
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2018)10-0035-03
Abstract：Nowadays, with the urban SUV automobile market demand surge in china, taking the appearance modeling of urban SUV steering wheel as the research subject, there are some investigation and research on consumer awareness and sensitivity of the steering wheel in order to find out the most representative perceptual design features. According to the focus on the development of the steering wheel characteristics for consumer in current urban SUV automobile in china, the classification results were statistically analyzed by using multidimensional scaling analysis and cluster analysis, which based on classifying similarity virtue of the steering wheel appearance modeling by the degree of awareness of the user's own self-consciousness. According to the chart data, the results of multidimensional scaling analysis and cluster analysis are consistent, users have a certain degree of perception about the distribution and characteristics of the keys in the steering wheel shape, and regard the holistic streamlined transition and simply neat step characteristics of the central airbag area as a primary concern.
Key Words：urban SUV; steering wheel modeling; user research; multidimensional scaling analysis; cluster analysis
