高感性时代的品牌战略及产品设计初探
摘 要：21世纪是信息时代，众多新技术的出现开始逐渐替代人类的左脑，右脑思考逐渐被重视，高感性时代也随之到来。文章基于高感性时代的背景，从高感性时代概念、品牌、情感入手分析应如何进行产品设计。
关键词：高感性时代；品牌；产品设计
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2018)10-0042-02
Abstract：The 21st century is the information age. The emergence of many new technologies has gradually replaced the human left brain. Therefore, right brain thinking has begun to be valued, and the high-sensitivity era also comes. This paper is based on the background of the high-sensitivity era, from the concept and characteristics of the high-sensitivity era,brand and emotion, we should how to design products.
Key Words：high-sensitivity era; brand; product design
