城市品牌形象的标识设计研究
摘 要：随着我国城市化发展，“城市”不再仅仅是一个行政概念、地域概念或文化概念，更是一个品牌营销概念。城市品牌用可视化的视觉设计方式进行传达，其中标识设计是核心元素。但目前我国大多数城市品牌定位和标识设计的实践中还存在很多问题。文章结合符号学与城市品牌定位理论，通过访谈法建立40个城市标识设计样本语料库。定性总结出三种类型的城市标识设计及其主要特征，在此基础上定量研究主要特征对喜好度的影响。
关键词：城市品牌；可视化；标识设计；符号学
中图分类号：J524 文献标识码：A
文章编码：1672-7053(2018)10-0088-02
Abstract：With the development of urbanization in China, "city" is not only an administrative concept, regional concept or cultural concept, but also a brand marketing concept. City brand is conveyed by visual visual design, in which logo design is the core element. However, there are still many problems in the practice of brand positioning and logo design in most cities in China. Based on semiotics and the theory of city brand positioning, this paper establishes a corpus of 40 Urban logo design samples through interviews. Qualitative summary of three types of urban logo design and its main characteristics, on this basis, quantitative study of the main characteristics of the impact of preference
Key Words：city brand; visualization; logo design; semiotics
