中国传统绘画元素在现代平面广告设计中的应用探讨
摘 要：中国传统绘画艺术博大精深，拥有上千年的文化历史，源远流长，完美呈现了中华历史文化的物质基础与精神内涵，为人们所赞美和传颂。时至今日，人们依然崇尚中国传统绘画，并将它其中的一些经典元素融入到现代平面广告设计当中，让广告充满中国古朴文化元素的同时也彰显气势之美、含蓄之美和意境之美。本文就分别提炼中国传统绘画艺术中的水墨绘画元素、色彩元素和构图法元素，分别探讨了它们在现代平面广告设计中的巧妙唯美应用。
关键词：中国传统绘画元素；现代平面广告设计；水墨；色彩；构图法
中图分类号：J524 文献标识码：A
文章编码：1672-7053(2018)10-0095-02
Abstract：Chinese traditional painting art is broad and profound, with thousands of years of cultural history, a long history, a perfect presentation of the material basis and spiritual connotation of Chinese history and culture, praised and praised by people. Today, people still advocate traditional Chinese painting, and some of its classical elements into the modern graphic advertising design, so that advertising is full of Chinese ancient cultural elements, but also highlight the beauty of momentum, implicit beauty and artistic conception. This article separately refines the elements of ink painting, color and composition in traditional Chinese painting art, and discusses their ingenious aesthetic application in modern graphic advertising design.
Key Words：Chinese traditional painting elements; modern graphic advertisement design; ink and wash; color; composition method
