绍兴红色传统与革命精神的视觉化呈现
摘 要：从“让红色基因代代相传，让红色精神放射出新的时代光芒”这个角度出发，针对现有绍兴红色传统与革命精神传播呈现形态的过于单一、稀薄的问题，融合文化传递+创意设计的理念，构建不同层次的视觉化呈现形态，形成视觉化呈现的设计策略，为绍兴红色传统与革命精神呈现形态的研究提供可以借鉴的思路与方法。
关键词：视觉呈现；红色传统；多元化
中图分类号：J524 文献标识码：A
文章编码：1672-7053(2018)10-0097-02
Abstract：From the angle of "letting the red gene pass down from generation to generation, letting the red spirit radiate a new era light", aiming at the problem that the present Shaoxing red tradition and revolutionary spirit communication present too single and thin form, the paper integrates the concept of cultural transmission and creative design, constructs different levels of visual presentation form, and forms the vision. The design strategy of Awareness Presentation provides some useful ideas and methods for the study of Shaoxing Red Tradition and Revolutionary Spirit Presentation.
Key Words：Visual presentation; Red tradition; pluralistic
