基于影视动画符号化的角色形象传播探究
摘 要：如果说一切携带了意义的事物都是符号，那么影视动画作品中个性鲜明的角色形象也是一种符号。为探究角色形象符号化与影视动画作品传播之间的关系，本文结合传播学与符号学，以受众为中心，对影视动画作品进行文本和传播意义的分析，并阐述其有利传播对策。符号化角色形象带给观众以深刻的印象，促使其理解和产生共鸣，而作品是其承载空间。优秀的作品与符号化的角色形象是相互促进的，也更有利于促进作品的传播，所以注重角色形象符号化是影视动画产业发展的趋势。
关键词：影视动画；符号化角色形象；传播
中图分类号：G64 文献标识码：A
文章编码：1672-7053(2018)10-0131-02
Abstract： If everything that carries meaning is a symbol, then the distinctive character image in the film and television animation works is also a symbol. In order to explore the relationship between symbolic character image and communication of film and television animation works, this paper will combine communication and semiotics as a methodology, focus on the audience, analyze of the meaning of text and communication in film and television animation works, and explain its favorable communication strategy.The symbolic character image gives the audience a deep impression, which makes them understand and resonate, and the worksare its carrying space.Excellent works and symbolic character images promote each other and are more conducive to the disseminationof works. Therefore, focusing on the symbolization of character images is the trend for the development of film and television animation industry.
Key Words：film and television animation; symbolized character image; communication
