旅游景区平面广告的多元化体验设计研究
摘 要：本文从新媒体的视角，借助跨学科交叉研究方法，提炼旅游景区广告设计的创新点，提出多元化体验设计及表现手法，包括感官体验、交互体验、情感体验、虚拟体验、动效体验等几个方面。目的在于增强广告传播的生命力，同时让消费者对旅游景区产生更为深刻的记忆并引发消费行为。
关键词：旅游景区平面广告；多元化；体验设计
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2018)10-0149-02
Abstract：This paper refines the innovation of the diversified design of tourism advertising from the new media's perspective, by the means of the interdisciplinary research. It proposes a diversified experience design, including sensory experience, interactive experience, emotional experience, virtual experience, dynamic experience.etc. The taget is not only to enhance the vitality of advertisements. but also bring consumers a deeper memory for the tourist attractions and arouse their purchase behaviors.
Key Words：Tourist spot print advertisement; Diversification; Experience design
