基于共享经济平台的桂林文创产品设计研究
摘 要：本文从桂林当地文创产品出发，以共享经济形式为销售平台，通过产品实用功能满足游客在外地的信息需求，同时宣传本土文化，既增加游客旅游体验感，也提高当地经济效益。
关键词：共享经济；文创产品；旅行体验；消费者心理
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2018)11-0053-02
Abstract：Starting from the local cultural and creative products in Guilin, this paper takes the form of sharing economy as the sales platform, meets the information needs of tourists in other places through the practical functions of the products, and promotes the local culture, which not only increases the tourists' travel experience, but also improves the local economic benefit.
Key Words：Sharing Economy; Cultural and Creative Products; Travel Experience; Consumer Psychology
