中国传统节日文化在食品包装设计中的运用探究
摘 要：传统节日作为见证我国几千年文化发展的重要组成部分，是人们精神文明的寄托。但在当今社会的现代化发展中，西方元素不断渗透，传统节日文化不断萎缩。本文概述了中国传统节日文化在食品包装设计中运用的意义，就传统节日文化如何在现代食品包装中运用进行了探究，以此实现中国传统节日文化与食品包装的深度结合，达到传承传统节日文化以及食品包装的独特创新。
关键词：中国传统节日文化；食品包装设计；传承；创新
中图分类号：J524 文献标识码：A
文章编码：1672-7053(2018)11-0090-02
Abstract：As an important part of cultural development of our country for thousands of years, traditional festivals is the trust of spiritual civilization. But in present development of modern society, Western elements are constantly penetrating and traditional festival culture is shrinking. In this paper brief is given to the significance of Chinese traditional festival culture in application of food packaging design and research to how its application is in modern food packaging, so as to realize their deep combination and inheritance of traditional cultural festivals and unique innovation of food packaging.
Key Words：Chinese traditional festival culture; food packaging design; inheritance; innovation
