高校创业街品牌形象设计与推广研究
摘 要：有效地进行创业街的品牌形象设计与推广能够带动学生创业积极性，增添校园文化气息及氛围，从而对地方文化、地方经济起到一定的促进作用。高校创业街的品牌形象设计可以分为广义和狭义两种，广义的品牌形象设计泛指创业街的整体品牌形象设计以及各个创业基地的分支品牌形象设计，狭义的品牌形象设计特指单一的创业街的整体品牌形象设计。品牌形象设计的研究主要包含基础要素研究以及应用推广研究两个部分，基础要素的文化内涵及设计元素可取决于个人创新创业的理念、校园的文化精神、地方的历史文化以及国家的总体人文情怀素养等方方面面。应用推广已不再仅仅局限于以往的传统商业推广模式，而是在新兴的多媒体技术发展下的新模式。在此基础上进行山西工商学院创业街的品牌形象设计与推广研究，能够提升整体校园文化，促成历届学生创业梦想，从而发扬新晋商精神。
关键词：高等学校；创业街品牌；形象设计；推广
中图分类号：J524 文献标识码：A
文章编码：1672-7053(2018)11-0107-02
Abstract：Effective design and promotion of the brand image of the entrepreneurial street can promote students 'enthusiasm for entrepreneurship and add campus culture atmosphere and atmosphere, thus playing a certain role in promoting local culture and local economy. The brand image design of University Venture Street can be divided into two types: broad and narrow. The broad brand image design refers to the overall brand image design of Venture Street and the branch brand image design of each venture base. The narrow brand image design refers specifically to a single venture street. Overall brand image design. The research of brand image design mainly includes two parts: basic element research and application promotion research. The cultural connotation and design elements of the basic elements can depend on the concept of individual innovation and entrepreneurship, the cultural spirit of the campus, the local history and culture, and the country's overall humanistic sentiment and accomplishment. Application promotion is no longer limited to the traditional business promotion model, but has developed a new model in the emerging multimedia technology. On this basis, the brand image design and promotion research of Entrepreneurship Street of Shanxi Institute of Technology and Business can enhance the overall campus culture, promote the dream of all students 'entrepreneurship, and thus promote the spirit of the new Jin merchants.
Key Words：Higher education; Venture Street Brand; Image Design; generalization
