定制化旅游攻略的APP设计研究
摘 要：随着中国经济的发展和人民生活水平的提高，“定制”时代已经到来。在旅游领域，旅游者越来越关注旅游个性的表现和旅游方式的变化。千禧一代随着互联网的快速发展而成长，如今他们已经成为了旅游消费的主力军，他们依赖网络，最求个性，讲究体验。通过目标人群对移动互联网的使用分析，深度了解用户的使用习惯，从而对移动应用的交互构架、信息框架及呈现方式进行分析设计。
关键词：定制旅游；千禧一代；信息架构；交互信息
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2018)12-0046-02
Abstract：With the development of China's economy and the improvement of people's living standards, the era of "customization" has arrived. In the field of tourism, tourists are paying more and more attention to the performance of tourism personality and the changes in tourism methods. Millennials have grown with the rapid development of the Internet, and now they have become the main force of tourism consumption, they rely on the network, the most individual, the experience. Through the analysis of the use of the mobile Internet by the target population, the user's usage habits are deeply understood, and the interactive framework, information framework and presentation mode of the mobile application are analyzed and designed.
Key Words： Customized travel; Millennials; Information architecture; Interactive information
