浅谈设计符号学在旅游文创产品设计中的应用
摘 要：本文通过对设计符号学理论简要陈述，把设计符号学理论运用在旅游文创产品的设计当中，其本身不仅应遵循基本方式方法还需建立在自身地域文化特色的创新基础之上，因此，在设计的过程中，对符号的运用、符号的联想占据着举足轻重的地位，怎样将图形符号与旅游文创产品形态设计所要传达和表现的内涵巧妙的结合在一起，是本次研究的意义所在。
关键词：符号；旅游文创产品；设计
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2018)12-0052-02
Abstract：This paper puts the design semiotic theory into the design of tourism cultural and creative products through the brief statement of design semiotic theory. It should not only follow the basic methods but also establish the innovation foundation in its own regional cultural characteristics. Therefore, in the process of design,the use and association of symbols occupy a significant position in the process of design. Therefore, the meaning of this study is to combine the graphical symbols with the connotation of the communication and expression of tourism cultural product design.
Key Words：symbol; tourism cultural and creative products; design
