传统服饰的“再设计”解析
摘 要：在中国上下五千年的悠久历史中，曾经孕育了别具一格而又丰富多彩的中华文明。先秦诸子百家、商周青铜礼乐……不胜枚举，无一不承载着古老中华民族的勤劳与智慧。然而在当代社会，人们更多的着眼于舶来品。因而，我们着眼于衣食住行中的“衣”，经营传统服饰为内容，提供有关传统服饰的服务，包括传统服饰的普及。本文在参考已有的创业经验成果的基础上，结合现代的服饰文化流行趋势，从传统的服饰元素符号的运用出发，基于现代互联网技术营销方法，从新进行解析设计要素，以此充分展示传统服饰文化在现代设计中的应用。
关键词：传统服饰；创新创业；文化传承
中图分类号：J0 文献标识码：A
文章编码：1672-7053(2018)12-0069-02
Abstract：In the long history of 5000 years in China, a unique and colorful Chinese civilization has been bred. Pre-Qin Scholars, Bronze Rites and Music of Shang and Zhou Dynasties... All of them bear the diligence and wisdom of the ancient Chinese nation. However, in contemporary society, people focus more on imported goods. Therefore, we focus on "clothes" in clothing, food, housing and transportation, and manage traditional clothing as the content, providing services related to traditional clothing, including the popularization of traditional clothing. On the basis of referring to the achievements of existing business experience, combining with the fashion trend of modern dress culture, starting from the use of traditional dress element symbols, and based on modern Internet technology marketing methods, this paper carries out a new design orientation and fully demonstrates the application of traditional dress culture in modern design.
Key Words：traditional dress; innovation and entrepreneurship; cultural heritage
