城市户外广告中灯光照明的设计和应用探究
摘 要：户外广告是城市景观建设的重要组成部分，将灯光照明合理、有效的应用于户外广告设计中，不仅可以提高户外广告的宣传效率，还可以使户外广告的照明融入到城市夜景观中去，完善城市夜景观的建设。
关键词：灯光照明；户外广告；夜景观；应用
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2018)12-0077-02
Abstract：Outdoor advertising is an important part of urban landscape construction. Applying lighting reasonably and effectively to outdoor advertising design can not only improve the efficiency of publicity on outdoor advertising, but also integrate outdoor advertising lighting into urban night landscape. Meanwhile, improve the construction of urban night landscape.
Key Words：lighting; outdoor advertising; night landscape; application
