浅析校企合作模式下的视觉传达设计专业实践教学改革
摘 要：视觉传达设计作为艺术专业的一门重要课程，是集合文字、色彩、图形等元素的结合或改变的设计，给受众带来不一样的视觉美感冲击。视觉传达设计作品的好坏主要体现在其视觉传达和内涵。其中，视觉传达是最基础部分，也是受众最直观的视觉感受，内涵则是在视觉冲击下的内在欣赏。目前，我国高校中的视觉传达设计专业教学面临着挑战，在理论教学和实践经验结合上遇到问题。高校中校企合作模式应用在视觉传达专业教学中成为一项重要环节，这是视觉传达专业的应用型转型发展的内在要求，是培养高素质人才的重要路径。本文从目前高校中传统视觉传达专业教学中出现的问题，进一步阐述视觉传达专业的校企合作模式的重要性。
关键词：校企合作模式；视觉传达；教学教改
中图分类号：G64 文献标识码：A
文章编码：1672-7053(2018)12-0108-02
Abstract：As an important course of art major, visual communication design is combined by words,colors,graphics elements,etc. It brings different visual aesthetic impact on people. The quality of visual communication design works is mainly reflected in their visual communication and connotation. Visual communication is the most basic part of the works, and it is also the most intuitive visual feeling of people,connotation is the inhernt appreciationg of visual impact. At present , the teaching of visual communication design major in China colleges is faced with challenges, we meet problem of the combination of theoretical teaching and practical experience. The application of school-enterprise cooperation model in the teaching of visual communication has become an important link in Colleges and universities.It is the inherent requirement of the visual communication major application-oriented transformation development, it is also an important way to train high-quality talents. This paper briefly summarizes the problems existing in the teaching of traditional visual communication design,and further elaborates the importance of school-enterprise cooperation mode of visual communicationmajor.
Key Words：school-enterprise cooperation model; visual communication design; practice teaching reform
