论数字艺术在城市户外商业广告中的应用与表达
摘 要：文章从户外广告内涵、户外广告呈现语境和户外广告设计原则等角度出发，探讨城市商业广告与数字艺术之间的应用与表达。将数字艺术的运用融入到城市户外商业广告中，通过运用使其呈现更丰富、更多元的效果。让商业广告在吸引城市群体的同时，扩大品牌效应，传递品牌精神。
关键词：商业广告；广告语境；数字艺术
中图分类号：J524 文献标识码：A
文章编码：1672-7053(2019)01-0089-02
Abstract：This paper discusses the application and expression of urban commercial advertising and digital art from the aspects of outdoor advertising, advertising context and outdoor advertising design. The application of digital art into the city outdoor commercial advertising, through the use of it to present a richer, more diverse effect. Let the commercial advertising attract urban groups, expand the brand effect, transfer the brand spirit.
Key Words：Commercial advertising; Advertising context; Digital art
