地域文化传承理念下的校园文化创意产品设计研究
摘 要：随着国家对文化创意产业发展越发的重视，校园文化创意产业正在高校校园内积极蓬勃的展开。校园文化创意产品作为校园文化的物质载体，既能满足校园师生的使用功能需要，又能满足广大师生较高层次的精神文化消费需要。目前我国高校校园文化创意产品的设计存在着样式单一、设计简单、缺乏鲜明的文化性等问题。为了解决这些问题本研究提出了将地域文化融入校园文创产品设计中去的设计理念，通过地域文化的融入丰富校园文创的设计元素，开拓新的产品类型。两者的结合还可以使校园文创产品成为校园文化载体的同时更是地域文化的载体，充分发挥校园文创产品具有的受众群体广、传播性强的特点，更好地发展与传承地域文化。
关键词：校园文化创意产品；地域文化传承
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2019)02-0091-02
Abstract：At present, there are many problems in the design of cultural and creative products on campus in our country, such as single style, simple design and lack of distinct culture. In order to solve these problems, this study puts forward the design concept of integrating regional culture into the design of campus cultural creation products, enriching the design elements of campus cultural creation through the integration of regional culture, and exploring new product types. The combination of the two can also make the campus creative products become the carrier of campus culture, but also the carrier of regional culture, give full play to the characteristics of the campus creative products with a wide audience, strong dissemination, better development and inheritance of regional culture.
Key Words：Campus culture products; Inheritance of regional culture
