品牌文化对服装设计的影响——以三宅一生为例
摘 要：服装行业发生了翻天覆地的变化，各种风格的服饰层出不穷，各种服装品牌蓬勃发展，服装品牌文化至关重要，任何成功的品牌都是建立在此基础之上，本文以日本著名时尚品牌三宅一生为案例进行研究，从服装造型、服装材料、服装色彩三方面探究品牌文件对服装设计的影响。
关键词：品牌文化；服装设计；影响
中图分类号：TS941 文献标识码：A
文章编码：1672-7053(2019)09-0065-02
Abstract：the apparel industry, great changes have taken place all kinds of style of dress to emerge in endlessly, all kinds of clothing brand to flourish, clothing brand culture is crucial to any successful brand is built on this basis, based on the famous Japanese fashion brand issey miyake for case study, from the clothing modelling, the clothing material, clothing color file three aspects to explore the brand influence on fashion design.
Key Words：Brand culture; Clothing design; Impact
