从文化创意品牌形象设计视角谈平潭岛旅游文化创意产业发展
摘 要：随着“一带一路”倡议的提出，沿线的旅游产业的不断发展，文化创意品牌形象设计越来越受到重视。平潭岛位于“海上丝绸之路”核心区——福州，拥有着丰富的旅游资源和人文风情，但在文化创意产业方面发展还不够成熟。文章从文化创意品牌形象的视角探究平潭岛旅游文创产业发展的重要性。
关键词：文创品牌形象设计；平潭岛；旅游；文创产业；设计
中图分类号：J524 文献标识码：A
文章编码：1672-7053(2019)09-0078-02
Abstract：With the proposal of "One Belt And One Road" and the continuous development of tourism industry along the route, cultural and creative brand image design has been paid more and more attention.Pingtan island, located in fuzhou, the core area of "maritime silk road", boasts rich tourism resources and cultural customs, but it is not mature enough in terms of cultural and creative brand image design. The article explores the importance of the development of tourism industry in Pingtan Island from the perspective of cultural and creative brand image.
Key Words：Cultural and Creative Brand image design; Pingtan island; Tourism; Cultural and Creative Industries; Design
