色彩情感在平面广告设计中的应用
摘 要：平面广告设计中的色彩作为广告信息传播的主要标志，其设计与印刷是十分讲究的，在社会民众的心中，平面广告设计中色彩只是停留在物体表面，而不存在实际物体，也就没有任何色彩，因此，本文探讨色彩情感在平面广告设计中的应用，从色彩情感的概念、心理色彩和生理涵盖范围，在此基础上探讨在平面广告设计中的应用原则。希望对平面广告设计中的色彩设计有一定的帮助。
关键词：色彩情感；平面广告设计；应用
中图分类号：J524 文献标识码：A
文章编码：1672-7053(2019)12-0069-02
Abstract：as the main symbol of advertising information dissemination, the color in the graphic advertising design is very particular about its design and printing. In the hearts of the public, the color in the graphic advertising design only stays on the surface of the object, and there is no actual object, so there is no color. Therefore, this paper discusses the application of color emotion in the graphic advertising design, from the concept of color emotion On this basis, the application principle in graphic advertising design is discussed. Hope to have certain help to the color design in the plane advertisement design.
Key Words：color emotion; Print advertising design; application
