产品设计中的视觉修辞
摘 要：视觉修辞是一门新兴的学科，以视觉文本为修辞对象，研究视觉话语建构的劝说意义与修辞策略。本文从视觉修辞的角度，将产品造型作为一种视觉文本，从形态、色彩、材质等三个方面研究视觉修辞在产品设计中的应用，为以后相关方面的研究提供参考和借鉴。
关键词：视觉修辞；产品造型；产品设计；视觉文本
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2019)12-0101-02
Abstract： Visual rhetoric is a new subject, which takes visual texts as rhetorical objects to study the persuasive meaning and rhetorical strategies of visual discourse construction. From the perspective of visual rhetoric, this paper takes product modeling as a kind of visual text, and studies the application of visual rhetoric in product design from three aspects, including form, color and material, so as to provide reference and reference for future research on relevant aspects.
Key Words：Visual rhetoric; Product modeling; Product design; Visual texts
