浅析线上促销海报中的版式设计
摘 要：在互联网迅速发展的今天，线上促销海报已经成为企业推广商品的主要传播途径。其和传统纸媒海报的视觉流程有所不同，快节奏的观看、点击，都需要我们思考，到底怎么做才能把线上促销海报设计好。本文以能够对信息内容进行更生动化的表达，降低人们对信息进行理解的难度为出发点，总结归纳线上促销海报中的版式设计原则和方法，实现线上促销海报的合理化设计，使之能够感染用户、引起用户的关注度。
关键词：线上促销海报；版式设计；原则；方法
中图分类号：J524 文献标识码：A
文章编码：1672-7053(2020)03-0076-02
Abstract：With the rapid development of the Internet, online promotional posters have become the main way for enterprises to promote their products. It is different from the visual process of traditional paper posters. Fast-paced viewing and clicking all require us to think about how to design online promotional posters. The purpose of this paper is to improve the expression of information content and reduce the difficulty of people's understanding of information. This paper summarizes the layout design principles and methods of online promotional posters, and realizes the reasonable design of online promotional posters, so that they can infect users and attract their attention.
Key Words：online promotion poster; layout design; Principle; methods
