符号学视角下珙县苗族蜡染的文化衍生品设计
摘 要：文章从符号学视角下对珙县苗族蜡染纹样进行了设计分析，在解读了珙县蜡染文化属性的基础上，运用设计符号学理论对珙县苗族蜡染的语意、语用、语构、语境四个维度进行了阐释。并阐述了符号学视角下珙县苗族蜡染文化衍生品设计的流程，希望通过日常产品的设计拓展珙县蜡染的应用，使其融入当下的生活，从而传承珙县蜡染。
关键词：符号学；珙县苗族蜡染；文化衍生品设计
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2020)06-0124-03
Abstract：From the perspective of semiotics, the article analyzes the design of the Batik patterns of Miao people in Gongxian County. Based on the interpretation of the cultural attributes of Batik in Gongxian County, it uses the theory of design semiotics to analyze the semantics, pragmatics, contexts, and contexts of Miao Ethnic Batik in Gongxian County. Four dimensions are explained. The design process of batik cultural derivative of Gongxian Miao Ethnic Batik from the perspective of semiotics is also expounded,hoping to expand the application of Gongxian ethnic Batik through the design of daily products, and integrate it into the current life, so as to inherit Gongxian ethnic.
Key Words：Semiology; Batik of miao nationality in gongxian county; Cultural derivatives design
