红色基因文化在文化创意产品设计中的应用研究
摘 要：随着时代的发展，人们对于文化精神的追求愈加强烈，传统的文化创意产品并不能满足需求。本文通过以文化创意产品的特征为切入点，阐述了以红色基因文化需求为导向的文化创意产品设计的重要性，分析了红色基因文化在当代产品设计的应用现状，提出红色基因文化在产品创意设计中的应用价值与策略，希望为文化创意产品设计提供新思路。
关键词：红色基因，文化创意产品设计；应用
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2020)06-0131-02
Abstract：With the development of The Times, people's pursuit of cultural spirit is more and more intense, and traditional cultural creative products cannot meet the demand. In this paper, with the characteristic of the culture creative products as the breakthrough point, the importance of cultural and creative product design guided by the cultural needs of red gene. red gene analysis in the present situation of the application of modern product design, put forward the red gene cultural value in the application of product creative design and strategy, hope to provide new ideas for cultural creative product design.
Key Words：Red gene; cultural and creative product design; application
