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2020-07期

创意字体设计方法研究

单位:南昌航空大学     作者:刘花弟     来源:工业设计杂志     时间:2020-07-28

摘 要:创意字体设计作为视觉传达设计的重要组成部分,早已突破信息传达这一基本功能诉求,更加注重视觉形态的设计与象征语义的表达。在字体创意设计过程中,需了解和掌握必要的设计方法,通过对字体的个性定位、风格特征、形式语言以及表现手法等方面进行总体把握。本文通过对创意字体设计的分析和阐释,重点论述了创意字体设计的几种方法:联接、装饰、同构、简化以及图形化。希望对创意字体设计有一定的借鉴。

关键词:创意;字体设计;方法


中图分类号:J524 文献标识码:A

文章编码:1672-7053(2020)07-0075-02


Abstract:As an important part of visual communication design, creative font design has already broken through this basic functional demand of information communication and paid more attention to the design of visual form and the expression of symbolic semantics.In the process of font creative design, it is necessary to understand and master the necessary design methods, through the overall grasp of font personality positioning, style characteristics, formal language and expression techniques.Through the analysis and explanation of creative font design, this paper focuses on several methods of creative font design: connection, decoration, isomorphism, simplification and graphics. I hope it can be used for reference in creative font design.

Key Words:Creativity; Font design; Method