新媒体矩阵下城市旅游形象视觉识别设计研究
摘 要：随着新媒体矩阵的发展与城市旅游向全域旅游模式和综合要素体系的转变，带来了城市旅游形象对视觉识别设计的新需求。为了打破传统媒介设计方式的局限性，满足城市旅游形象多元发展与展示传播的需要。文章以新媒体矩阵为视角和基础，由城市旅游形象视觉识别设计现状分析入手，从多角度研究得出新媒体矩阵下城市旅游形象视觉识别设计的意义、特征与策略。以期为城市旅游形象视觉识别设计的未来发展提供借鉴与参考。
关键词：新媒体矩阵；城市旅游形象；视觉识别设计
中图分类号：J524 文献标识码：A
文章编码：1672-7053(2020)08-0093-03
Abstract：With the development of new media matrix and the transformation of urban tourism to global tourism mode and comprehensive elements system, the new demand for visual identity design of urban tourism image is brought. In order to break the limitations of traditional media design, and meet the needs of diversified development and display of urban tourism image. From the perspective of new media matrix and based on the analysis of the current situation of urban tourism image visual identity design, this paper obtains the significance, characteristics and Strategies of urban tourism image visual identity design under the new media matrix from multiple perspectives. In order to provide reference for the future development of urban tourism image visual identity design.
Key Words：New media matrix; Urban tourism image; Visual identity design
