浅谈广告招贴中色彩的应用价值及方法
摘 要：视觉传达设计中色彩是最鲜明的元素，在广告设计中运用色彩可以表达出产品的主题，通过不同色彩的搭配，明暗的对比，色调的调和，提高广告招贴画的设计视觉效果。色彩一直是艺术创作者关注的对象，色彩影响着我们的生活和情绪，色彩在广告招贴设计中发挥着重要的功能。本文通过对广告招贴概念的分析研究，探讨广告招贴中色彩应用的价值及方法，希望能为广告招贴设计提供一定的思路。
关键词：广告招贴；色彩；应用价值；应用方法
中图分类号：J524 文献标识码：A
文章编码：1672-7053(2020)08-0098-02
Abstract：Color is the most bright element in visual communication design, the use of color in advertising design can express the theme of the product, through different color collocation, contrast of light and shade, tonal harmony, improve the design visual effect of advertising posters. Color has always been the object of artistic creators' attention. Color affects our life and mood. Color plays an important role in advertisement poster design. Through the analysis and research of the concept of advertisement poster, this paper discusses the value and method of the application of color in advertisement poster, hoping to provide some ideas for the design of advertisement poster.
Key Words：Advertising posters; Color; Application value; Application method
