基于装备文化的创意衍生品设计研究
摘 要：随着中国国防力量的强大，装备逐渐上升为民族信仰，基于装备文化的创意衍生品市场目前一片空白，亟需开发与挖掘。本文首先阐述基于装备文化的创意衍生品设计现状与意义，然后阐述了基于装备文化的创意衍生品设计思路。希望以更好地设计创意面向消费市场，将国防装备文化深植人心，提升行业的文化价值和品牌影响力。基于装备文化的创意衍生品设计需要多方面结合，综合设计出符合消费者审美与想象的创意衍生品。
关键词：装备文化；创意衍生品；设计
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2020)09-0075-02
Abstract：With the strength of China's national defense force, equipment is gradually rising to the national belief. The market of creative derivative products based on equipment culture is blank at present, which needs to be developed and explored urgently. This paper first expounds the status and significance of the design of creative derivative products based on equipment culture, and then expounds the design method of creative derivative products based on equipment culture. It is hoped that the national defense equipment culture will be deeply rooted in the hearts of the people and the cultural value and brand influence of the industry will be enhanced with better design and creativity for the consumer market. The design of creative derivative products based on equipment culture needs the combination of many aspects and the comprehensive design of creative derivative products in line with consumers' aesthetics and imagination.
Key Words：Equipment culture; Creative derivatives; design
