浅析差别阈限在产品设计中的应用
摘 要：差别阈限是心理学的一个重要研究内容，它指的是人们所能感受到一个刺激变化的最小可觉差。文章以差别阈限为理论指导，结合相关案例分析了差别阈限在产品设计中的应用手法及应用价值，探讨产品造型差与差别阈限的关系对于强化消费者对产品品牌形象的认知、突出产品本身的品牌特征、实现产品本身功能的重大意义，为产品造型设计提供参考方向。
关键词：差别阈限；产品设计；产品造型；品牌形象
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2020)09-0095-02
Abstract：The difference threshold is an important research content in psychology, which refers to the smallest perception difference that people can feel a stimulus change. Based on the theoretical guidance of the difference threshold, combined with relevant case, this article analyzed the application method and value of differential threshold in product design. The significance of relationship between product modeling difference and difference threshold to strengthen consumers' cognition of product brand image, highlight the brand characteristics of the product itself and implement the functionality of the product itself is discussed. This paper makes every effort to provide reference direction for product modeling design.
Key Words：Difference threshold; Product design; Product modeling; Brand image
