高科技背景下中国传统美术元素在文化创意产品设计中的应用
摘 要：文化创意产业作为新兴产业，有效带动了中国传统文化的发展与传承。高科技的介入，促进了美术领域的互动交流，推动了跨界文化创意产业的不断创新。文章探讨了中国传统美术的代表性元素，包括非物质文化遗产文字、传统纹样以及传统五色观等，且着重阐述了高科技背景下中国传统美术元素在文化创意产品设计中的应用原则与思路。希望中国传统美术元素在文化创意产品设计中的运用能符合现代人们的审美需求和产品功能需求，并选择合适的高科技制作手段，实现二者的共同发展。
关键词：中国传统美术元素；高科技；文化创意产品设计
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2020)09-0133-02
Abstract：As an emerging industry, the cultural and creative industries have effectively promoted the development and inheritance of Chinese traditional culture. The intervention of high technology has promoted the interactive communication in the field of fine arts, and promoted the continuous innovation of the cross-border cultural and creative industry. This paper discusses the representative elements of Chinese traditional art, including intangible cultural heritage characters, traditional patterns and traditional five-colors concept, and focuses on the application principles and ideas of Chinese traditional art elements in the design of cultural and creative products under the background of high technology. It is hoped that the application of Chinese traditional art elements in the design of cultural and creative products can meet the aesthetic needs of modern people and the functional needs of products, and appropriate scientific and technological production methods should be selected to achieve the common development of the two.
Key Words：Chinese traditional art elements; High-tech; Cultural and creative product design
