浅析形面在汽车品牌识别中的作用
摘 要：研究形面的内在属性，探讨形面在品牌识别中的作用，拓展汽车造型的领域知识。以Alias造型软件为工具，汽车造型特征面为研究对象，通过对各汽车品牌近年几款具有代表性车型的形面造型方式的分析，了解不同汽车品牌中形面的不同处理方式，及同一汽车品牌不同车型中相同的形面造型方式。随着汽车造型的发展，形面开始在汽车造型中承担越来越核心的作用，成为汽车品牌识别的重要造型特征之一。因此对形面在品牌识别中的研究，对于深入了解汽车品牌文化特征具有重要意义。
关键词：形面；特征面；品牌识别
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2017)11-0108-02
Abstract：Objective To study the inherent property of shape surface, to explore the role of shape in brand identification, and to expand the domain knowledge of automobile styling. Methods using Alias modeling software, automobile form feature face as the research object, through the analysis of the shape style of representative models of the automobile brand in several different ways, to understand the shape of different brands, style of the same shape and the same brand of different vehicle type in the face. Conclusion with the development of automobile styling, the surface began to assume more and more core role in automobile styling, and became one of the important modeling features of automobile brand identification. Therefore, the research on the aspect of brand recognition is of great significance for understanding the characteristics of automobile brand culture.
Key Words：shape surface; feature surface; brand identification
