基于文化基因的江西红色文化创意产品设计
摘 要：江西红色文化蕴涵着优质的中国特色文化，凝聚着先进的革命精神和深厚的文化底蕴。本文通过将抽象的江西红色文化依附于具象的文化创意产品之上以提升传播力度。通过田野调查法、比较分析符号学理论等相关文献，解构出江西红色文化中特有的文化基因。结合实际设计案例，提出了基于文化基因的江西红色文化创意产品设计流程，为未来文化创意产品设计研发提供理论参考，以提升使用者的体验感，激发用户主动传承和弘扬江西红色文化。
关键词：江西红色文化；文化基因；文化创意产品设计
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2020)10-0130-02
Abstract：Jiangxi red culture contains high-quality culture with Chinese characteristics, embodies advanced revolutionary spirit and profound cultural heritage. In this paper, the abstract Jiangxi red culture is attached to the concrete cultural and creative product media to enhance the communication strength. Through field investigation, comparative analysis of semiotics theory and other related literature, this paper deconstructs the unique cultural gene of Jiangxi red culture. Combined with the actual design case, this paper puts forward the design idea of Jiangxi red culture creative products based on cultural gene. Research provides theoretical reference for the design and development of cultural and creative products in the future, so as to enhance the user's sense of experience and stimulate users to actively inherit and carry forward Jiangxi red culture.
Key Words：Jiangxi red culture; cultural gene; cultural creative product design
