新媒体环境下本土化元素在展示设计中的再生研究
摘 要：本文在新媒体的环境下从展示设计的角度剖析与提炼本土化元素，从民俗、材料、色彩方面入手去探索本土化元素的再生运用策略，强调展示设计中本土地域性的设计思路，旨在建立富有本土语义的展示设计，从而为我国展示设计策略与实践提供参考。
关键词：新媒体；展示设计；本土化元素；再生
中图分类号：J525 文献标识码：A
文章编码：1672-7053(2020)11-0028-03
Abstract：This article analyzes and refines localized elements from the perspective of display design in the environment of new media, explores the regeneration and utilization strategies of localized elements from the aspects of folklore, materials, and colors, and emphasizes the local design ideas in display design. Establish a display design rich in local semantics, so as to provide reference for our country's display design strategy and practice.
Key Words：New media ; Display design; Localized elements; Regeneration
