Abstract：The integration of industry and education is an important strategic task for application-oriented universities in the new era and an inevitable trend of future development. Taking the course of "cultural creative product design" as an example, this paper briefly introduces the application significance of production-education integration mode in the teaching of "cultural creative product design". Problems and Suggestions in the application of production-education integration mode in the teaching of cultural and creative product design; As well as the application practice of the integration of production and education in the design of cultural and creative products, including the content and form of the cooperation between courses and enterprise projects, the detailed process of teaching, the implementation of the results and the later promotion. In order to find a more suitable way for the integration of industry and education in universities, so as to realize the smooth development of the integration of industry and education in application-oriented undergraduate universities in the new era.
Key Words： Integration of production and education; Cultural and creative product design; application