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2020-11期

畲族文化在茶包装设计中的应用研究

单位:福州大学     作者:雷惠春     来源:工业设计杂志     时间:2020-11-24

摘 要:畲族文化是中华民族文化的重要组成部分,它具有深厚的历史文化底蕴和鲜明的民族特色。本文通过梳理畲族文化有关资料,深入挖掘畲族文化在包装设计中的应用价值,从中提取畲族服饰文化、茶文化和竹编工艺,并运用现代设计方法将畲族文化融入茶包装设计之中,创造出具有畲族文化特色的包装设计,不仅有利于传承和发扬畲族文化,提升民族文化认同感,而且还能为其他艺术创作提供广阔的创新思路,提高畲族文化在现代艺术创作中的应用价值。

关键词:畲族文化;茶包装设计;应用;价值;方法


中图分类号:J524 文献标识码:A

文章编码:1672-7053(2020)11-0133-02


Abstract:The She culture is an important part of the Chinese national culture. It has a profound historical and cultural heritage and distinctive national characteristics. Through combing the relevant materials of She culture, this paper summarizes the graphic meaning, composition form, color matching ratio and so on of She culture elements, and decomposes, reconstructs and redesigns the extracted elements. Taking the packaging design of the "Wencha" series as an example, integrating She cultural elements into the practice of tea packaging design to create a packaging design with She cultural charm. This move is not only conducive to the inheritance and development of the She culture and enhances the national cultural identity, but also Provide broad innovative ideas for other artistic creations and improve the application value of She ethnic culture in modern artistic creation.

Key Words:She nationality culture; tea packaging design; application; value; method