闽东菌菇品牌包装设计研究
摘 要：闽东地区菌菇类产品丰富，但菌菇品牌包装存在很多问题。因此，文章通过市场调研，分析闽东菌菇品牌包装设计的存在问题，并提出优化策略，最后以文案构思、图形设计、类型设计等赋予实践。以期提升农产品菌菇类的品牌形象，推动闽东本土产业的发展，进而促进闽东区域经济的增长。
关键词：闽东；菌菇品牌；包装设计
中图分类号：J524 文献标识码：A
文章编码：1672-7053(2020)11-0089-02
Abstract：Mushroom products are abundant in eastern Fujian, and there are many problems in the packaging of mushroom brand. Therefore, through market research, this paper analyzes the existing problems in the packaging design of Mindong Mushroom brand, puts forward optimization strategies, and finally gives practice to copywriting conception, graphic design, type design, etc. In order to enhance the brand image of agricultural products mushroom, promote the development of the local industry in eastern Fujian, and then promote the economic growth in eastern Fujian.
Key Words：Eastern Fujian; The mushroom brand; Packaging design
