增强现实技术下移动端商业广告中互动性设计研究
摘 要：5G时代的到来，以手机为代表的移动智能终端设备的普及，使得基于移动智能手机增强现实技术（Augmented Reality，以下简称AR技术）应用系统成为移动端商业广告最主要的实现载体。本文研究AR技术的运用为移动端商业广告带来全新的互动模式及意义，并探析 AR 技术下移动端商业广告中的互动性设计思路。希望通过本文的研究，以期为未来AR技术与商业广告提供一定的理论参考，同时也为未来产生的新媒介与商业广告的结合提供可参考的应用形式。
关键词：AR技术；移动端商业广告；互动性设计
中图分类号：J524 文献标识码：A
文章编码：1672-7053(2020)12-0117-02
Abstract：With the advent of the 5G era and the popularization of mobile smart terminal devices represented by mobile phones, application systems based on mobile smart phone augmented reality technology have become the most important implementation carrier for mobile commercial advertising. This article studies the use of AR technology to bring new interactive models and meanings to mobile commercial advertising, and explores the interactive design ideas in mobile commercial advertising under AR technology. I hope that through the research of this article, I hope to provide a certain theoretical reference for future AR technology and commercial advertising, and also provide a reference application form for the combination of new media and commercial advertising in the future.
Key Words：AR technology; Mobile commercial advertising; Interactive design
