基于密云地域特色的文化创意产品设计研究
摘 要：十九大报告指出，我国社会的主要矛盾已经转为“人民日益增长的美好生活需要和不平衡不充分的发展之间的矛盾”。这反映了我国社会发展的巨大进步，人民在文化上的需要不再满足于简单的“视觉享受”，而更追求“心灵感受”。基于此，旅游产业中文化创意产品的设计与研究，更加追求功能性、外观、色彩与文化内涵之间的联系。本文以文化创意产品为研究对象，以密云地域文化为背景，探讨基于密云特色的文化创意产品设计意义与原则，并赋予实践。以期发掘密云地域代表性文化符号，结合密云地域文化习俗，打造出独具特色的密云地域文化创意产品。
关键词：密云文化；文化创意产品；地域文化
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2020)12-0119-02
Abstract：the report of the 19th National Congress of the Communist Party of my country pointed out that the main contradiction in our society has turned into "the contradiction between the people's growing need for a better life and unbalanced and inadequate development." This important conclusion reflects the tremendous progress of our country's social development. The people's cultural needs are no longer satisfied with simple "visual enjoyment", but pursue "spiritual experience". Based on this, the design and research of cultural creative products in the tourism industry pursue the connection between functionality, appearance, color and cultural connotation. This paper takes cultural creative products as the research object and miyun regional culture as the background. This paper discusses the significance and principles of cultural creative product design based on Miyun characteristics, and endows practice with them. With a view to discovering the representative cultural symbols of Miyun region, combining with Miyun region culture and customs, creating unique Miyun region cultural and creative products.
Key Words：Miyun culture; Cultural and creative Products; Regional culture
