民族风格在中国品牌视觉形象设计中的应用研究
摘 要：一个品牌要想成为市场中的强势品牌，就要拥有自己的独特性，而这种独特性是来自品牌根植的文化土壤之中并转化成品牌的文化理念，通过品牌视觉形象设计进行表达。中国丰富的民族文化资源对中国品牌的视觉形象设计有着深远的影响。因此，本文探讨在中国品牌视觉形象设计中，民族风格的应用现状、意义和方法。通过本文的研究，以期望可以为中国品牌视觉形象设计提供一定的思路。
关键词：民族风格；品牌视觉形象设计；应用
中图分类号：J524 文献标识码：A
文章编码：1672-7053(2020)12-0130-02
Abstract：If a brand wants to become a strong brand in the market, it must have its own uniqueness, and this uniqueness comes from the cultural soil rooted in the brand and transformed into the cultural concept of the brand, which is expressed through brand visual image design. China's rich national cultural resources have a profound impact on the visual image design of Chinese brands. Therefore, this article discusses the application status, significance and methods of national style in the visual image design of Chinese brands. Through the research of this article, it is expected to provide certain ideas for the application of Chinese brand visual image.
Key Words：National style; brand visual image design; application
