山西地域文化在旅游纪念品设计中的应用研究
摘 要：旅游纪念设计是产品实用性与区域文化艺术的结合。具有区域性特殊文化内涵的旅游纪念品，不仅增加了旅游纪念品的文化底蕴和艺术美感，而且使旅游纪念品的经济价值有所提升。本文在探究山西地域独特文化对旅游纪念品设计影响的基础上，对山西地域文化及相关特征进行资料梳理，并对其地域文化特色元素进行了深入挖掘，然后根据现有旅游纪念品的存在问题，提出山西地域文化元素在旅游纪念产品设计中的应用策略。以期为旅游纪念产品设计提供一定的参考。
关键词：山西地域文化；旅游纪念产品设计；应用
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2020)12-0138-02
Abstract：Tourism memorial design is the combination of product practicality and regional culture and art. Tourism souvenirs with regional special cultural connotation not only increase the cultural deposits and artistic beauty of tourism souvenirs, but also enhance the economic value of tourism souvenirs. On the Basis of exploring the influence of shanxi's unique regional culture on the design of tourist souvenirs ,this paper combs the data of shanxi's regional culture and relevant characteristics, and dig deeper into the regional culture characteristic elements, then according to the existing problems of the tourist souvenirs, the application strategies of shanxi regional cultural elements in the design of tourism commemorative products are put forward in order to provide reference for tourism products.
Key Words：Shanxi regional culture; Tourism souvenirs product design; Application
