符号学视角下的故宫博物院文化创意产品设计
摘 要：本文首先阐述了符号学以及博物馆文化创意产品的概念，其次以符号学视角下探究故宫博物院文化创意产品的造型设计、图案设计、色彩设计和意境设计。最后发现符号学的应用能够为故宫博物院文化创意产品提供新的设计思路，从中得出利用符号学可以让故宫博物院文化创意产品得到更好地发展。通过本文的研究，发现以符号学为设计理念的故宫博物院文化创意产品更贴近消费者的心理需求。
关键词：符号学；故宫博物院；文化创意产品；设计
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2021)01-0062-02
Abstract：This article first expounds the concept of semiotics and cultural creative products of museums, and then explores the modeling design, pattern design, color design and artistic conception design of cultural creative products of the Palace Museum from the perspective of semiotics. Finally, it is found that the application of semiotics can provide new design ideas for the cultural and creative products of the Palace Museum, and it is concluded that the use of semiotics can make the cultural and creative products of the Palace Museum better develop. Through this research, it is found that the cultural and creative products of the Palace Museum with semiotics as the design concept are closer to the psychological needs of consumers.
Key Words：semiotics; The Palace Museum; cultural and creative products; design
