云南高原特色农产品包装设计应用研究
摘 要：本文根据云南高原特色农产品发展现状，阐述云南高原特色农产品包装设计存在的问题。具体分析包装设计对云南高原特色农产品发展的重要意义，提出了云南高原特色农产品包装设计思路。同时，围绕促进文化活态传承及推动文化持续创新两方面开展设计实践，探索云南高原特色农产品包装设计的创意表现及地域文化元素与包装设计相结合的思路，以期提升云南高原特色农产品市场竞争力，助推经济发展。
关键词：云南高原；特色农产品；包装设计
中图分类号：J524 文献标识码：A
文章编码：1672-7053(2021)03-0127-02
Abstract：Based on the development status of characteristic agricultural products in Yunnan Plateau, this paper expounds the problems in packaging design of characteristic agricultural products in Yunnan Plateau. The importance of packaging design to the development of Yunnan Plateau characteristic agricultural products was analyzed, and the packaging design ideas of Yunnan Plateau characteristic agricultural products were put forward. At the same time, the design practice is carried out from two aspects of promoting the living heritage of culture and promoting the sustainable innovation of culture, and the creative performance of the packaging design of Yunnan Plateau characteristic agricultural products and the strategy system of combining the regional cultural elements with the packaging design are explored, so as to enhance the market competitiveness of Yunnan Plateau characteristic agricultural products and boost the economic development.
Key Words：Yunnan Plateau; characteristic agricultural products; packaging design
