水墨元素在平面设计中的应用研究
摘 要：在当前这个积极倡导弘扬和继承优秀传统文化的时代背景下，借助水墨的特点，将其经典元素与平面设计相融合，是强化平面设计艺术效果，实现传承传统文化的有效途径。本文从水墨元素和平面设计的概念入手，分析水墨元素在平面设计中的应用意义，并以水墨元素在广告设计、包装设计中的应用为探索方向，就具体的应用方向和方法进行了深入分析，旨在进一步把握两者结合的关键点，诠释出更加丰富而深层的文化意蕴。
关键词：水墨元素；平面设计；运用
中图分类号：J524 文献标识码：A
文章编码：1672-7053(2021)03-0143-02
Abstract：In the current era of actively advocating the promotion and inheritance of excellent traditional culture, using the characteristics of ink and wash to integrate its classic elements and symbols with graphic design is an effective way to strengthen the artistic effect of graphic design and realize the modern inheritance of traditional culture. This article starts with the concept of ink and wash elements and graphic design, analyzes the application significance of ink and wash elements in graphic design, and takes the application of ink and wash elements in advertising design and packaging design as the exploration direction, and conducts an in-depth analysis of specific application directions and methods. Aims to further grasp the key points of the combination of the two, interpret richer and deeper cultural connotations.
Key Words：ink elements; graphic design; application
