体验视角下文化创意产品的设计与开发研究
摘 要：随着文化创意产业的发展，文化创意产品的设计与开发受到了各行各业的关注。想要使文化创意产品的设计与开发得到专业化的“塑造”，就必须要建立相对应的文化内涵，将产品的历史基础、自然基础、发展过程等因素考虑进去。本文通过分析我国文化创意产品的设计与开发现状，并结合体验视角，提出文化创意产品的设计与开发的具体措施，以此来更好地推动国内文化创意产品领域的发展。
关键词：体验；文化创意产品；设计；开发
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2021)04-0049-02
Abstract：With the regeneration and development of cultural and creative industries, its research on product design and development has attracted the attention of various industries. In order to make the design and development of cultural and creative products professional "shaping ", we must establish the corresponding cultural connotation, take into account the historical basis, natural basis, development process and other factors of the product. This paper mainly analyzes the current situation of the product design and development of cultural creative products in China, and explores specific measures for the design and development of cultural creative products from the perspective of experience, so as to better promote the development of domestic cultural creative products.
Key Words：Experience; Cultural and creative products; Design; Development
