地域文化产业中的城市品牌设计研究
摘 要：文化产业不仅是国家经济增长的重要组成部分，而且在满足消费者精神需求和推动地方发展上也具有时代意义。文章首先阐述了地域文化产业及城市品牌的概念，并分析了地域文化产业中的城市品牌设计价值，其次通过既往成功的设计案例提出地域文化产业中的城市品牌设计策略。通过本文的研究，以期为城市品牌设计的未来发展提供一定的建议。
关键词：地域文化产业；城市品牌；设计；策略
中图分类号：J524 文献标识码：A
文章编码：1672-7053(2021)05-0076-02
Abstract：The cultural industry is not only an important element of national economic growth, but also of great importance for responding to the spiritual needs of consumers and promoting local development. This paper first expounds the concept of regional cultural industry and city brand and analyzes the design value of city brand in the regional cultural industry, and then puts forward the design strategy of city brand in the regional cultural industry through the successful design cases in the yesteryear. Through the search for this document, it is intended to provide some suggestions for the future of development of the urban brand design.
Key Words：Regional cultural industry; Urban brand; Design; Strategy
